A Beginner’s Guide to Website Speed Optimization & SEO

Lightning-fast page load speed amplifies visitor engagement, SEO, retention, and boosts sales. Instantaneous website response leads to maximum conversion rates, and every 1 second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent and conversion rates by 7 percent according to a recent Aberdeen Group research.

The term page speed essentially refers to the length of time at which web pages or media content is downloaded from website hosting servers and displayed onto the requesting web browser. Page load time is the duration between clicking the link and displaying the entire content from the web page on the requesting browser.

There are three core aspects necessary to understand page speed in context of user experience and website performance:

-The view of time taken in delivering the requested material along with the accompanying HTML content to the browser.

-The view of end-users as the requested web page renders on the browser – this is the ultimate empirical measure of page load speed.

-Website performance subsequently impacts SEO and search engine rankings developed under proprietary and undisclosed algorithms, incorporating key factors including page speed, user experience, website responsiveness and a whole lot of other website performance metrics.

The absolute critical principle in maximizing website performance is to focus on page speed optimization from the ground up. Performance optimization plugins, server side scripts and final tweaks have minimal – however noticeable – impact on page speed and load times, thus impacting SEO. Yet, Web developers and online business owners tend to overlook page load times in their website development and design strategies.

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